HYUNDAI
IONIQ 5 + PALISADES
Hyundai collaborated with QYOU to engage diverse audiences on TikTok, introducing the IONIQ 5 and PALISADE models to black consumers. The effort earned 6 awards for excellence in Influencer Strategy, Multicultural Engagement, Automotive Partnership, etc.
BRAND CHALLENGE
Drive mass awareness, engagement and cultural conversations around Hyundai’s IONIQ 5 and PALISADE with black consumers.
CREATIVE SOLUTION
The campaign kicked off by educating the Black community on electric vehicles. Top Black Influencers on TikTok spotlighted the Hyundai IONIQ 5 under the "Okay Hyundai" theme, emphasizing the upgrade to electric living. The second phase positioned the Hyundai Palisade as ideal for family and friends, highlighting its utility for daily life and travel adventures. Throughout, influencers underscored Hyundai's dedication to innovation and inclusivity, aligning with the "Okay Hyundai" message of advancement.
CAMPAIGN RESULTS
11
Creator Posts
39M
Total Subs Reach
897K
Total Engagements
17.1M
Total Video Views
9.91%
Engagement Rate