KRAFT HEINZ
HEINZ VERIFIED
To amplify the Heinz Verified program, QYOU launched a multi-city campaign showcasing Heinz as the ultimate mark of quality and taste. By activating local foodies and lifestyle creators in Chicago, Dallas, and Miami, the campaign celebrated standout dining spots while highlighting Heinz’s partnership with Uber Eats, creating buzz and inspiring audiences to explore Heinz Verified restaurants.
BRAND CHALLENGE
Drive regional awareness, consideration and engagement for the Heinz Verified program and partnership with Uber Eats among restaurant owners in the Chicago, Dallas and Miami areas.
CREATIVE SOLUTION
QYOU activated local foodies and lifestyle creators to amplify Heinz Verified as the ultimate mark of quality and taste. Creators leaned into hooks like "It has to be Heinz," encouraging visits to Heinz Verified spots while showcasing the Uber Eats partnership for seamless access to Heinz-quality dining.
CAMPAIGN RESULTS
17
Creator Posts
11.5M
Total Subs Reach
295K
Total Engagements
22M
Total Video Views
2.63%
Engagement Rate