UNIVERSAL PICTURES
KUNG FU PANDA 4
Universal and QYOU collaborated on an action-packed social video campaign for Kung Fu Panda 4, activating Creators to put their spin on Jack Black's Dragon Warrior challenge. This effort helped KFP4 punch through 500 Million at the Global Box Office while landing it as the #1 movie in the US opening weekend.
BRAND CHALLENGE
Drive mass awareness, buzz and excitement with families and Gen Z for the theatrical release of Kung Fu Panda 4.
CREATIVE SOLUTION
QYOU activated Creators to put their creative spin on Jack Black’s Dragon Warrior challenge, mixing kung fu action and comedy, signature trademarks of this iconic franchise. Creators rose to the occasion showing their skasoosh-worthy dragon warrior skills adjacent to Jack Black as their Kung Fu master.
CAMPAIGN RESULTS
7
Creator Posts
46.8M
Total Subs Reach
249K
Total Engagements
4.9M
Total Video Views
5%
Engagement Rate