Harnessing Creator Partnerships for Brand Success
TikTok Creator Ocky (@rah_money) and Glenn Ginsburg, President of QYOU, get ready to kick off their fireside chat to close out Advertising Week NYC 2024.
QYOU and Creator Economy NYC joined forces to host an exclusive after-hours event during Advertising Week NYC 2024. Led by Brett Dashevsky, Founder of CENYC, the event featured a insightful conversation with Rahim Mohamed (aka Ocky), a TikTok creator with 6M+ followers (@rah_money), and Glenn Ginsburg, President of QYOU.
Together, they explored how creators can forge brand partnerships that resonate with their audiences while staying true to their values. The discussion also revealed key strategies for ensuring brand-creator collaborations remain authentic and seamlessly integrated with the creator’s unique style and also understanding what brands look for- beyond number and metrics.
In this discussion you will find:
Welcome and Introductions: 07
Ocky: How did you get to where you are today: 6:42
QYOU’s unique approach: 8:26
Production and Campaign success: 12:26
QYOU’s Criteria for Brand and Creator Collaborations 15:50
ROI and Performance: 23:56
Audience Questions and Closing Remarks: 30:57
QYOU’s success lies in its unique ability to identify creator formats and styles that seamlessly align with brand messaging. By empowering creators with creative freedom while offering strategic guidance and support, QYOU ensures authentic collaborations. Our partnership with Ocky has been a standout, delivering impactful results across three major film promotions: Scream VI, Teenage Mutant Ninja Turtles, and A Quiet Place: Day One. We're thrilled to have him share his journey—from posting his first video to collaborating with top brands like Paramount—highlighting the power of creativity and partnership with QYOU.
