How Hulu’s Paradise Engaged Audiences Where They Are—Through Influencer Storytelling

Audiences today don’t just watch content—they engage with it. That’s why Hulu’s latest campaign for Paradise took a fresh approach, using influencer-led storytelling to spark conversation and drive excitement directly on social media.

Instead of relying on traditional promotions, QYOU Media designed a series of digital activations featuring influencers who brought the show’s world to life in a way that felt native to their audiences. By tapping into creators, smart distribution tactics, and social-first storytelling, the campaign met fans where they already spend their time—scrolling, watching, and engaging with content that resonates.

As QYOU EVP Lexi St. John puts it, "We design stunty campaigns tapping into distribution strategy—engagement tactics with comments and reposts—more technical stuff. Layered on top of that, we cushion it with amazing storytelling, a hook, and integrating the IP of whatever show or movie we're promoting."

This shift to influencer-driven, platform-native storytelling is redefining how brands connect with audiences. Read more in Campaign US > READ HERE to see how Paradise made a splash.