UBISOFT
STAR WARS OUTLAWS
To drive mass awareness and global excitement for Star Wars Outlaws, QYOU partnered with top lifestyle creators to creatively showcase the game, its characters, and key messaging. From stunning visuals to immersive storytelling, each creator post was crafted to engage their fans and ignite cultural conversations around the game and the iconic Star Wars universe.
BRAND CHALLENGE
Drive mass awareness, engagement and buzz for Star Wars Outlaws, while building excitement and urgency for day-one purchases in key global markets.
CREATIVE SOLUTION
Activated top lifestyle Creators to showcase the key themes, characters and striking scenes from SWO in their unique styles and formats. (i.e. VFX, SFX, Skits, etc.)
CAMPAIGN RESULTS
14
Creator Posts
75M
Total Subs Reach
595K
Total Engagements
34M
Total Video Views
1.8%
Engagement Rate