DISNEY+
To drive buzz and tune for the new season of Doctor Who on Disney+, QYOU crafted a vibrant campaign that brought the iconic franchise and season 14 to the forefront of pop culture, creating massive excitement among new and existing Whovians alike.
DOCTOR WHO
BRAND CHALLENGE
Drive mass awareness, engagement and tune-in for the new season of Doctor Who on Disney+.
CREATIVE SOLUTION
QYOU tapped diverse creators to introduce Doctor Who to new audiences by amplifying the NYC subway wrap, engaging fan communities, and leveraging creative formats like Makers and Skits to spark buzz and conversation around the new season.
CAMPAIGN RESULTS
11
Creator Posts
14.2M
Total Subs Reach
180K
Total Engagements
5.6M
Total Video Views
3.22%
Engagement Rate