WARNER BROS
WONKA
QYOU helped Warner Brothers launch a magical Influencer Marketing effort for Wonka to drive mass awareness, excitement, and engagement for the global theatrical release. The program led to a #1 Box Office opening, pulling in more than $151 million globally.
BRAND CHALLENGE
QYOU activated global Creators with strong reach to ignite cultural conversations and build excitement among new and existing franchise fans for the Timothée Chalamet-led origin story Wonka.
CREATIVE SOLUTION
QYOU strategically engaged top Creators in target communities and territories, harnessing their influence to bring to life key themes of music, magic and chocolate (lots and lots of chocolate!). This approach efficiently and effectively amplified the film's presence across top social platforms, propelling the campaign to an astounding 248 million views, surpassing $632 million worldwide.
CAMPAIGN RESULTS
76
Creator Posts
334M
Total Subs Reach
13.7M
Total Engagements
248M
Total Video Views
5.55%
Engagement Rate