PROCTER & GAMBLE
OUAI - ST. BARTS HAIR & BODY MIST
OUAI needed a splashy launch for their new St. Bart’s Hair and Body Mist, so they called in QYOU. Together, we handpicked a diverse group of beauty, fashion, travel, and lifestyle influencers with strong viewership and engagement on TikTok and Instagram. Their authentic, creative reactions made the new summer scent from OUAI the ultimate vacay-in-a-spray! 🌴🍇
BRAND CHALLENGE
Create a variety of engaging, high-quality Creator content on TikTok and Instagram to drive awareness and sales for OUAI’s most requested product, St. Barts Hair and Body Mist.
CREATIVE SOLUTION
QYOU tapped Creators across key communities (i.e., beauty, lifestyle, etc.) to efficiently and effectively drive awareness and sales of OUAI’s new summer scent across TikTok and Instagram.
CAMPAIGN RESULTS
76
Creator Posts
23M
Total Subs Reach
341K
Total Engagements
21.8M
Total Video Views
1.75%
Engagement Rate