PARAMOUNT PICTURES
A QUIET PLACE: DAY ONE
QYOU teamed up with Paramount to launch an innovative Creator campaign for A Quiet Place: Day One. Set in NYC, the digital stunt featured a diverse mix of Creators with interlocking stories offering their fans unique perspectives on how to survive Day One. The effort drove mass awareness, engagement and excitement, leading to record-breaking $53 million opening weekend for the franchise.
BRAND CHALLENGE
Create mass awareness, excitement, and social engagement for A Quiet Place: Day One while setting it apart from the franchise’s earlier films and captivating audiences across TikTok and Instagram with fresh, immersive content.
CREATIVE SOLUTION
QYOU kicked off the campaign by partnering with top Creators to drop attention-grabbing short-form videos across TikTok and Instagram, including a viral Tickets Giveaway and a quirky nod to World Cat Domination Day. But the real showstopper was our epic digital stunt: Collaborating with 5 creators to unleash the chaos of A Quiet Place: Day One in the streets of NYC. Each creator shared their own survival story, which culminated in a thrilling, heart-pounding showdown at Ocky’s Brooklyn Bodega—all captured in an exclusive QYOU produced digital short that brought the film’s action straight to TikTok.
CAMPAIGN RESULTS
23
Creator Posts
69.1M
Total Subs Reach
573K
Total Engagements
35.7M
Total Video Views
9.49%
Engagement Rate