DISNEY JR.
DISNEY JR. ‘LET’S PLAY’ / D23 EXPO
To spotlight Disney Jr.’s presence at D23, QYOU created an interactive campaign that brought families closer to their favorite characters. Through engaging, family-focused content and hands-on experiences, QYOU transformed Let’s Play into a memorable event that invited families to dive into the magic of Disney Jr. together.
BRAND CHALLENGE
Generate awareness, excitement and tune-in for Disney Jr.’s programming while spotlighting its presence at the D23 Expo.
CREATIVE SOLUTION
QYOU partnered with family creators to bring Disney Jr. characters and shows to life at D23, transforming the event into a vibrant showcase that invited families to 'LET'S PLAY' together and celebrate the magic of Disney Jr. through hands-on experiences.
CAMPAIGN RESULTS
16
Creator Posts
5.7M
Total Subs Reach
109K
Total Engagements
3.7M
Total Video Views
2%
Engagement Rate